An advice columnist, Andie Anderson (Kate Hudson), tries pushing the boundaries of what she can write about in her new piece about how to get a man to leave you in 10 days. Her editor, Lana (Bebe Neuwirth), loves it, and Andie goes off to find a man she can use for the experiment. Enter executive Ben Berry (Matthew McConaughey), who is so confident in his romantic prowess that he thinks he can make any woman fall in love with him in 10 days. When Andie and Ben meet, their plans backfire.
There is loads of discussion on sex but nothing more than kissing is ever shown, although a sex scene is implied.
Also, the two main characters - Ben and Andie - get in to a shower kissing after undressing each other but nothing is shown.
violence
A man is sucker punched quite violently in the face, although not much blood is shown.
profanity
There are at least 30 uses of the word s- - -, most during a card game where they often say bulls - - -, and there are over a dozen other profanities. God's name and Jesus' name are taken in vain several times.
alcohol
In a parlor game scene men are seen smoking cigars.
